So, your dental website is up and running, with everything that you can offer your patients alongside price lists and testimonials.
To compete online or in the real world, you need to have a website which is not only top of the line concerning content, design and feel, but you also need to be able to attract the right people to view it. Of course, SEO is one part of this with the use of keywords and Google rankings, but how can you ensure that your website reaches people who may not be using Google to search for information? What about people on social media? Or those who are looking for information on a different dental surgery which happens to be in your area?
Enter the patient attraction system!
Used by many SEO and internet marketing teams, the patient attraction system is designed to do more than simply rank your site on Google. It is a set of personalised and targeted approaches to get a more specific demographic to visit your web page, and hopefully get them into your surgery. Simple!
But what does this type of system usually involve?
Google ad placements
It happens to everyone; you will be searching online for something like a washing machine and then over your next few visits to Google, targeted adverts will appear down the side of the page.
However, many companies have seen up to a 70% increase in their business thanks to the use of Google adverts, so if you want to get your website seen, talk to your internet marketing team about the patient attraction system.
Social media adverts and presence
Unless you have been living on another planet, you will know how huge the area of social media is. Connecting people across the world, it is also a platform which almost every business has a page and presence on and as such, it is a great place to post adverts.
A targeted attraction system devised by your marketing team will place your surgery’s name to appear in certain demographic groups, boosting the visits to your surgery’s site.
You will be surprised at how many patient leads are followed up successfully due to the sending of automated emails and text messages.
In short, if a potential patient visits your site and enters their email address or phone number, your marketing team will send them follow-up messages to ask them if they are still interested in what they were searching for.
Even online banking now offers a chat function, allowing site visitors to enquire about services and ask questions.
Like SEO, this is achieved using keywords and any online marketing team will recommend that your dental surgery has this function on its web page.
In short, your marketing team will aim to attract patients by trying to forge a relationship with each person who visits your site. This will build trust, which will hopefully lead to a long-term, professional healthcare relationship with your team.
Any surgical or invasive procedure carries risks. Before proceeding you should seek a second opinion from an appropriately qualified health practitioner.
- Need to target your website’s advertising? A guide to the patient attraction system - 5th February 2021
- What is orthodontic treatment? - 28th January 2021
- Correlation between dental aesthetics and confidence is clear - 6th January 2021