Over the last few years, social media has become the world’s most popular form of communication. It is an excellent way for small businesses, such as dental practices, to reach out to prospective patients and existing patients in an informal manner. It can help build and maintain relations, which will encourage patients to visit you in person and address their dental needs. Social media for dentists has proven to be a highly successful method of digital dental marketing that not only works as a great advertising campaign for your dental practice, but also helps promote the importance of good dental health amongst the public. Dental health is still an issue here in Australia in comparison to other parts of the world, and with social media for dentists you can help educate patients on looking after their teeth and gums in a manner that was not possible before.
Trends in social media for dentists are changing year after year. To help you understand these trends and be in keeping with current modes, you need to speak to a digital dental marketing team who specialise in social media for dentists and can put together an excellent social media marketing campaign for you too.
Facebook and Instagram
Facebook and Instagram are the most popular social media platforms and work best for dental practices. They work as great lead generators, encouraging prospective patients to visit your beautifully-designed website (perhaps created with the help of a renowned dental marketing company), find out more about you, and contact you in person to address their dental needs. Besides this, social media for dentists helps you grow brand awareness and with the majority of the population spending a lot of their free time scrolling through their social media apps, social media marketing has proven to be very efficient. You can target your audience based on age, gender and location, and you can create content accordingly. Different social media platforms attract different demographics of the public and different types of content.
You can use your Instagram account for pictures and short videos which you can take throughout the day whilst working with patients who are happy to share their experiences online. Your Facebook account can be for educational and informative posts on the different treatments and procedures that you have to offer. Both platforms give prospective patients and existing patients a chance to converse with you and other people who have similar dental issues or are interested in similar treatments and procedures. This encourages them to find out more and address their dental needs with you.
Social media for dentists has become highly competitive, and most dental practices now have social media accounts. It is important that you maintain your social media account and create new content on a daily basis so that you show up on your followers’ feeds, reinforcing the importance of good dental health and encouraging them to think about their teeth and gums. You can encourage patients to consider the different treatments and procedures that are now available, how they can be beneficial and why they should have these treatments carried out with you rather than other dental practices in your area.
Speak to a digital dental marketing team today and find out how to put together an excellent social media marketing campaign that can boost the success of your dental practice.